Young people's news consumption Essay Example | Topics and Well Written Essays - 1000 words

Young peoples news consumption - Essay prototypeThere were implications for the decline in news contemplateership for the role of mass media in creating an informed citizenry (Mindich, 2005). The jimmy of news, whether being portrayed through television or via media, has been found to vary among different age groups. thus far news on television fails to attract the involution of vernal crowd who often claim to conjoin the news only when something of particular relevance to them is happening. In fact, about 64% of the young adult viewing audience in UK amaze been found to harbor no interest for the news happening everyday on television. (Ursell, 2003) Today, the technology of journalism has improved significantly. The mode of presenting news to its viewers has been shifting from print age to digital age. But the culture of news consumption on day-to-day basis has not developed still among the young people. As said by Roger With each passing year, young people grow slight( prenominal) interested in the news, regardless of how its delivered (Roger, p. 1, 2009). With each passing year, young people have lost their interest on news, no result in how they are delivered. (Ursell, 2003 Mindich, 2005) Statistics have shown that both newspaper circulation and network newscast ratings have declined persistently and the audience that was there grows ever older. ( even out morning news shows, once thought immune to much(prenominal) trends, are now losing viewers.) A Harvard survey found that only single in 20 teens and one in 12 young adults read a newspaper on close to a daily basis. (Rogers, p.1 2009) On the other hand, the news casted online, fares a little better. In 2008, a recent deliberate found that about 64% of 18-to-24-year-olds had viewed a newspaper online within the last year. But by 2009 that in like manner had dropped to 54%. The figures are even more than worrisome when the study focuses on whether a respondent had read online news at all - even once - in the last year. Hence, it is necessary to look into the matter that contributes to low news consumption among the youth. (Rogers, 2009) Causes of low news consumption among youth Time constraints The young crowd, curiously the teenagers has lot of activities during a day. They have to attend school and some also have to go for work. They also have their other personal interests like sports, entertainment and socializing. As a result, they have very less time to have a watch on the news. It is not that they do not want to make out what is happening over the world but the problem is that by the time they have a opportunity to look for news they become very tired. That time they want to relax more rather than to have a look on the news channels. (Hesmondhalgh, 2006 Mindich, 2005) Trivial and sensationalized news surfeit At times it has been seen young people criticizing the media for promoting gossip based stories, such as repeatedly broad casting the stories of the death of Anna Nicole smith and the story covering Britney Spears shaving her head and going to rehab. The young crowd believes that there are legion(predicate) newsworthy stories that should come up prominently and aired properly. They often get bored by the content of the news as they feel it to be boring, not newsworthy, trivial, and depressing. (Leadbeater and Oakley, 1999 Zerba 2004). Dated delivery approaches The young crowd prefers more short writings both in newspaper and on the internet and for instant delivery on the television. They want the news content to be presented in a proper way that will takes safe advantage of the medium through which it is being delivered and should be right to the point. . (Leadbeater and Oakley, 1999 Zerba 2004). Negative parental influence Even though most of the families subscribed to a newspaper, many of these respondents are not encouraged to read the newspaper. . (Leadbeater an